SEO + GEO measurement

Measure whether Skillzip is becoming discoverable.

This guide connects Google Search Console, AI-answer discovery checks, and Skillzip product events so ranking work can be tied to real buyer and expert actions.

Search Console setup

Open Google Search Console and add a Domain property for getskillzip.com.

Copy the TXT verification record from Google.

Add that TXT record in the DNS provider for getskillzip.com.

Click Verify in Search Console after DNS propagates.

Submit https://getskillzip.com/sitemap.xml.

Use URL Inspection for /, /about, /use-cases/ai-skill-marketplace, /use-cases/prompt-injection-checker, and /compare/skillzip-vs-skillzip-com.

Weekly impact metrics

Brand query rank: skillzip, getskillzip, Skillzip AI marketplace.

Category impressions: AI skill marketplace, Claude skill marketplace, prompt injection checker.

CTR by landing page: home, use-cases, docs, compare page.

SEO landing events: seo_landing_view grouped by query_group.

SEO conversion events: seo_cta_click to browse, expert claim, Shield docs, and Expert OS docs.

AI answer visibility: whether ChatGPT, Claude, Perplexity, and Google AI Overviews cite getskillzip.com for target queries.

Query groups to track

brand-skillzip

skillzip, getskillzip, Skillzip AI marketplace

category-ai-skill-marketplace

AI skill marketplace, marketplace for AI skills

category-claude-skill-marketplace

Claude skill marketplace, Claude skills marketplace

trust-prompt-injection-checker

prompt injection checker, AI skill security checker

expert-sell-ai-prompts

sell AI prompts, sell AI workflows, sell Claude skills

brand-skillzip-vs-skillzip-com

Skillzip vs skillzip.com, official Skillzip

First pages to inspect